Thursday, April 15, 2010

Robert Benmosche-- AIG’s third great leader?

For 86 years, AIG had just two leaders—C.V. Starr, who started the company in Shanghai in 1919 and ran it for nearly half a century, and Hank Greenberg, who spent 37 years building AIG into one of the world’s largest companies. Starr created AIG by taking an unprecedented gamble that an American could make money selling insurance to the Chinese. Greenberg diversified the company, growing it into the most successful insurer in history. Now it appears AIG has finally found its third great leader—the man who somehow has been able to revitalize a company that was virtually left for dead.

After Greenberg was forced out in 2005, three men took over AIG in quick succession, as the company nearly collapsed before being bailed out by the government. None of those CEOs was able to gain the confidence of the government, investors, or the public. Then, last fall, the former head of MetLife was called out of retirement for perhaps the most thankless CEO job in America.

At first, it seemed as though Robert Benmosche would be yet another short-term CEO mired in controversy. He was attacked for running the company from his vineyard in Croatia, and in November, after just three months on the job, he threatened to quit because he didn’t want the government telling him what to pay employees. It didn’t help when he publicly complained about the “crazies down in Washington."

Now, less than six months later, there’s been a remarkable turnaround. Over the past month, the company sold off two major businesses, bringing in more than $51 billion to help pay back its government bailout money. Standard & Poor’s has even raised its outlook for A.I.G.’s credit rating. Last week, Benmosche told Bloomberg News he expects to be around at least another year or two. Shares of AIG rose nearly one percent afterwards.

Benmosche’s success got me thinking about how similar he is to Greenberg. They are both very self confident and have a large ego, which I consider the perquisite of a great leader. They both use rewards to motivate people. When I worked for Greenberg, salaries weren’t great, but you could make a fortune in stock. Benmosche took Metlife from a mutual to a public company, which meant employees could get stock options and make more money. Almost from the moment he joined AIG, Benmosche argued fiercely with the government pay czar to get his employees the compensation he felt they deserved. He also recently implemented a new performance system designed to better compensate exceptional performers.

I haven’t worked with Benmosche, but we know he’s blunt and has a hands-on style. He’s been visiting employees around the world and holding town meetings. Greenberg was extremely hands on with everyone and everything, from who got to eat in the corporate dining room to what the company had to do to make its quarterly earnings. Greenberg was hard driving and it wasn’t uncommon for him to yell at people. Benmosche can’t spend too much time in New York for tax reasons, so I’m guessing he doesn’t micromanage things at headquarters.

Both men are creative, visionary, and have that “never say die” spirit. Even after Greenberg was pushed out of the company he spent his life building, he showed a fierce loyalty to AIG, and has worked to get the government out of the company. In his short tenure, Benmosche has also fought the government and resisted pressure to sell parts of AIG at fire sale prices.

Obviously the two men became leaders of AIG at very different points in their career. Benmosche is 65 years old, and seemed happy making wine in Croatia until he was asked to turn around the company. His tenure at AIG will end up being only a fraction of Greenberg’s. But if Benmosche can continue the kind of progress he’s made at AIG since August, he’ll be seen as the man who saved the company Starr and Greenberg spent nearly a century building.

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